Enterprise Tools : Social Networks

Definitions and broad principles of Social Networks

Terms of Social Networking comes from the relationship with another people.
One of definition from Social Networking is an online community where people can  interact with other people and share information with their friends, family and contacts.

Capabilities of Social Networks

• Meet a friend, either new or old
• Share the same interest (Creating some fan pages)
• Sharing photos and videos
• Chatting
• Develop the application (Open API)

Knowledge and understanding on how social networks are being used (include corporate used) 

Social networking are being used by lots of people, including children and old people. They are using it can be for socializing, playing games, and also find some business partner. For the corporate usage, some people can hire their employee from social networking sites.
Example of Social Networking

Interpals

This one is quite good social networking if you want to find a new friend and exchange your culture (especially languange) with other people who are joining this website.

Screen shots

Enterprise Tools : Twitter and Wikis

What is Wiki?

Wiki itself is a website that enable user to create and edit the information inside.

What is corporate wiki? 

Corporate wiki is a wiki that being used inside the corporation. Usually only for internal usage.

Usage of Wikis and Corporate Wikis :

(Nb : since almost all of the usage between wiki and corporate wiki is quite similar, I decide to combine it into one category)

• To co-author proposals

You need to create a proposal. In the proposal itself, you need to work as a team. Wiki can help you to manage the information contain in the proposal. While another people from different team can work in the proposal too.

• To communicate initiatives

If you want to create something new, you can share it through wiki. People will know easily what is your invention and able to give feedback to you.

• To display static or dynamic information on a website

If you want to know about frequent and no changes in a website, you can find it from wikis, since many people will share their knowledge about which site that they have visited and if there is any change in the website.

• To display frequently-asked-questions (FAQs)

FAQs is usually in a form of wikis. It enable people to get to know about the answer of their question. They also can put more information about another alternative of the solution.

• To facilitate online discussions of topics

Online discussion is also available through wikis. The topic that people want to search for usually appear in wikis. It only require people to give more idea about it.

• To gather requirements

For example, if you want to make a heaps of information, you can ask more idea from other people. Wiki is one way to obtain it.

• To get team members involved
• To host an intranet or extranet site
• To log client work
• To log clients and contacts
• To organize and manage projects
• To organize events
• To publish articles
• To publish checklists (e.g., desk procedures, problem determination steps)
• To publish FAQs about your products, services, or company
• To publish operation manuals
• To publish reference documentation
• To record meeting notes
• To record team or organization goals
• To solve problems remotely
• To track deadlines
• To track invoices
• For brainstorming

Enterprise Tools : Blogs

How companies using blogs for communication (internal & external)

Microsoft, they are using Sharepoint as their corporate blog. (click the word to find more about Sharepoint)
Internal :

• Communication with each division to share their progress

External :

• Showing the public about the how the team progress in creating new development

Apple, they are using GigaOm as their corporate blog.(click the word to find more about GigaOm)
Internal :

• Each division share their progress

External :

• Display recent development technologies to public
• Several comments giving constructive idea

Benefits and issues from corporate blogs

Benefits :

• Showing transparency

Everything that is related to the corporate is easy to find. Information is able to be accessed easily.

• Putting humans voice in the corporate name

Maintaining the blog frequently will help you to get potential customer for your blog. You also can become corporate person that is reliable to get information from.

• Starting conversation with your industry, client and potential customers

Using corporate blogs, you can find a problem and solution that may exist in your industry. You also able to engage customers from corporate blogs to visit your blog.

• Corporate blogs can be media to encourage people to visit our blogs

Through corporate blogs, you can make people to be interested with your blog. You can maintain as good as you can to engage people to visit your blog.

Issues :

• Corporate blogs not always reliable

Sometimes to keep the company name in a good ways, corporate person hide any negative or less attractive comments from the corporate blog.

• Corporate blogs can have a bad name

For example, if there is any people who hate some companies, they can post what they feel in corporate blogs. It can give  a bad name to those companies.

Social Media Requirements

Company Values

Do you have any values in your corporate? Does it inspire  other people and make them more energetic about it?
If not, then think more about it otherwise your potential customers might rather choose your competitor’s product and not your product.

How to get company value?
Find or create unique potential that your competitor might not make, and then try to make this potential be liked in the social media market. Later, you will just find that people will interest with your product and might become your loyal customers.

Employee Empowerment

How many employees do you have? about 10 or 15?
Do not worry because even if these ten or fifteen people tweeting or blogging about your company constructively, you can get a good team of people.

How to get employee empowerment?

Encourage your employee to have passion to make your company better. Try to hire people who like to work and talk in a positive way in your company. Hire the employee and train them as perfect as you can.

Customer Evangelist

Customer is the best asset the company has. How can I say so?
If customers happy with our product, try to embrace them. Therefore, they can invite other people to become our customer too.

How to make customer happy with our product?
Try to approach them to buy our product. Then, knowing what they demand (does not have to be everything that they said). Make them happy using our products. Keep them to become our potential customer. Last and the most important, after you got a lot of customers, do not forget customer that already loyal to you.

Be success

Implementing Enterprise 2.0

Benefits :

• Productivity & effeciency
• Knowledge
• Reputation
• Staff Engagement

Risks :

• Security issues
• Loss of control
• Realiability
• Productivity
• Resources

Developing a Social Media Strategy and Opportunities / Experiencing Enterprise 2.0

I used to have a little experience with Web 2.0 tools.
Suddenly through the subject of enterprise 2.0, I find a new experience of blogging.
I know how to change the theme, what RSS Feed means, how to connect a blog with other social networks and any other interesting stuffs
In the past,

I already make several accounts using variety of Social networking and a blog.

I already use Friendster, Facebook, Tagged, Interpals and Blogspot.

Legal Risk of Social Media Policy

What are legal risks of Social Media Policy?

• Copyright
• Loss of data
• Reputation risk
• Privacy harm

Legal Risk for Social Networking in Business :

• Loss and disclosure of credential information
• Breaching continous disclosure obligation
• Breaching the Privacy
• Infridgement of trademark

What are the goal of Social Media Policy for organization :

• Useful for internal communication
• Easy to share the latest information

Introduction to Enterprise 2.0

Definition of Enterprise 2.0 :

Platforms where any companies can purchase and build the platform later, also available to be modified.

For example, Wikipedia and Blogging.

Rules of creating Enterprise 2.0 :

• Easy to use
• Don’t need any complicated things, like how a thing should be or any other strict rules

Component of Enterprise 2.0 :

• Search
• Tags
• Authoring
• Signals
• Extensions
•  Links

Challenge and Chances of Creating Enterprise 2.0 :

• Not many internet users are bloggers or wikipedians 
• The usage of new technology, which may need a change from a conventional ways or paper form to modern way which is internet era